Merging a passion for music and fragrances, Displaced Fragrances is dedicated to providing resources and opportunities to disadvantaged communities. With this in mind, we wanted to uncover the brand’s values before moving forward with the redesign of the website. It was important to shine a light on the location (Hoxton in London) and the earnest pursuit of craftsmanship behind each product. Once the website was in place, we crafted a social media strategy centred on community, finding ways to marry a bold colour palette and a dynamic social media presence representative of the founder’s infectious energy.