01 CONCEPT
Bringing the essence of the warm family-run establishment to the forefront
Our concept emphasises the warmth and comfort of a “home away from home.” We crafted a narrative that showcases the hotel’s rich history and personal stories of the current owners, creating an inviting atmosphere for guests. By integrating playful design elements and heartwarming imagery, we brought the essence of familial connections and cherished memories to the forefront, enhancing the hotel’s appeal as a cozy alpine getaway for families.
02 VISUAL IDENTITY
Design with Authentic Warmth
We designed a visual identity that embodies the warmth and nostalgia of a family scrapbook, creating a space where cherished memories come to life. By integrating playful elements such as handwritten fonts, white borders around images, and whimsical illustrations of the hotel’s mascot, we crafted a unique aesthetic that reflects the inviting atmosphere of Hôtel la Bergerie. This approach not only highlights the hotel's story but also encourages guests to engage with the brand, fostering a sense of belonging and connection.
The bright and playful color palette chosen for Hôtel La Bergerie was inspired by the interior’s warm and inviting tones, capturing the essence of a cozy family retreat. These vibrant colors reflect the hotel’s welcoming atmosphere, evoking the joy and nostalgia of cherished family moments. This palette complements the scrapbook theme, seamlessly blending with the hotel's decor to create a visually engaging experience both in-person and online, inviting guests to feel at home.
03 APPLICATIONS
PLAYFUL BRAND EXPRESSIONS
We created a range of brand applications, including whimsical illustrations on mugs, tote bags, wrapping paper, and door signs, all designed to enhance the welcoming atmosphere of Hôtel la Bergerie and engage guests in a memorable way.
social media
04 SOCIAL MEDIA
Transforming the Instagram Feed into a Visual Storybook
We reimagined Hôtel la Bergerie’s social media identity around the scrapbook concept, creating a cohesive and inviting aesthetic. We use collage designs and hand drawn fonts and colouring featuring the sheep mascot to crafted a vibrant and playful social media identity that reflects the warmth of family hospitality.
We extended the scrapbook concept to the look and feel of the hotel's Instagram feed. By adding white borders and prominently featuring the sheep mascot, we created a vibrant and playful aesthetic that engages followers and evokes the warmth of a family holiday photo album.
