01 CONCEPT
Heritage Meets Modern Simplicity
For Karapincha, we crafted a visual identity that echoes the interior design of their latest venue in Canary Wharf, blending tradition with modernity. Our approach was to visually convey the complexity of Sri Lankan family heritage in cooking while making it accessible for a contemporary, grab-and-go audience. The design captures the rich cultural narrative in a simple, digestible way, ensuring the brand remains authentic while appealing to today’s busy diners.
Our design approach started with a deep dive into Canary Wharf’s fast-paced environment. By analyzing foot traffic and the energy of the location, we identified how to create an eye-catching digital menu that quickly connects with customers on the go.
ENGAGING DIGITAL MENU
We chose a digital display to capture attention from the bustling station traffic, dedicating a third of the screen to a looping animation. This short video introduces the brand story and showcases signature dishes, turning waiting time into an engaging brand experience. With every visit, customers feel more connected to the restaurant and its vibrant Sri Lankan heritage.
VISUAL STORYTELLING
To effectively communicate the brand story through animation, we storyboarded key moments and essential information. This approach ensured every visual element and message resonates with the audience, emphasising the unique heritage behind the dishes. By mapping out the customer journey, we focused on delivering engaging content that informs and captivates, inspiring customers to become lifelong advocates for the brand and fostering a deeper connection that extends beyond their dining experience.
02 Menu Design
BUILD YOUR OWN CURRY BOWL
We streamlined the menu to suit Canary Wharf’s dynamic crowd, introducing a “build your own curry” concept tailored to the on-the-go lifestyle. Each dish was thoughtfully named and labeled with spice levels, adding a personal touch that reflects the brand’s story of authentic, home-cooked recipes. This approach ensures that, even in a fast-food setting, customers can enjoy a unique and flavorful experience rooted in the warmth of mum’s original curry recipe.
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03 ANIMATION
SRI LANKAN TRADITION BUSY LONDONERS
To effectively communicate the brand story through animation, we storyboarded key moments and essential information. This approach ensured every visual element and message resonates with the audience, emphasising the unique heritage behind the dishes. By mapping out the customer journey, we focused on delivering engaging content that informs and captivates, inspiring customers to become lifelong advocates for the brand and fostering a deeper connection that extends beyond their dining experience.
04 APPLICATIONS
Timeless Flavours for Busy Lifestyles
We developed a series of brand assets, including digital menus, in-store displays, and promotional materials that highlight the unique flavours and heritage of Sri Lankan cuisine. Each element reinforces the brand identity, ensuring a cohesive experience that resonates with customers and fosters their connection to the restaurant.
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05 CREATIVE PRODUCTION
Vibrant Visuals with a Story to Tell
Our creative production focused on capturing the vibrant essence of Sri Lankan cuisine. We produced colorful, high-quality images that showcase the quality and appeal of the food, while also telling the story of Karapincha’s rich heritage. The visual elements were carefully crafted to reflect the authentic flavors and cultural depth of the dishes, enticing patrons and bringing the brand’s narrative to life.
