01 CONCEPT
Heritage Meets Modern Simplicity
For Karapincha, we crafted a visual identity that echoes the interior design of their latest venue in Canary Wharf, blending tradition with modernity. Our approach was to visually convey the complexity of Sri Lankan family heritage in cooking while making it accessible for a contemporary, grab-and-go audience. The design captures the rich cultural narrative in a simple, digestible way, ensuring the brand remains authentic while appealing to today’s busy diners.
02 MENU DESIGN
SRI LANKAN Tradition for BUSY LONDONERS
We developed a menu concept that translates the depth of Sri Lankan family recipes into a format that’s easy for customers to navigate. The design distills the complexity of heritage cooking into a clear, approachable layout, allowing guests to quickly discover the array of comforting dishes while reinforcing the grab-and-go nature of the venue. This balance of simplicity and cultural richness was key to engaging customers without overwhelming them.
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03 CREATIVE PRODUCTION
Vibrant Visuals with a Story to Tell
Our creative production focused on capturing the vibrant essence of Sri Lankan cuisine. We produced colorful, high-quality images that showcase the quality and appeal of the food, while also telling the story of Karapincha’s rich heritage. The visual elements were carefully crafted to reflect the authentic flavors and cultural depth of the dishes, enticing patrons and bringing the brand’s narrative to life.
