01 CONCEPT
Bringing Weirdough’s unique personality to the forefront
Our brand concept for Weirdough embraces the playful spirit and vibrant energy of this East London bakery. We focused on creating a brand identity that reflects their approachable and light-hearted nature, blending fun and spontaneity into the design. The refreshed identity conveys the quality of their artisanal offerings while celebrating their quirky, friendly charm, ensuring that both their online presence and community engagement authentically represent who they are as small business owners.
02 BRAND APPLICATIONS
Playful Charm Meets Artisanal Craft
We developed a range of brand applications for Weirdough, including signs, packaging and eye-catching social media templates that embodies the bakery’s quirky and fun personality. The design features playful elements and bold colors, reflecting Weirdough’s friendly and approachable vibe while showcasing their passion for high-quality European food. Each application was crafted to highlight the bakery’s artisanal craftsmanship, creating a cohesive and engaging brand experience across all touchpoints.
social media
03 CREATIVE PRODUCTION
Fun and Flavor in Every Detail
For Weirdough’s brand content shoot, we set out to capture the bakery's playful personality and high-quality European food offerings. To bring their quirky, light-hearted spirit to life, we used vibrant colored backgrounds and fun design elements that reflected their unique brand identity. Each shot was carefully styled to showcase the artisanal craftsmanship behind their products, while also highlighting the approachable and spontaneous nature of the bakery. The final visuals created a dynamic and engaging online presence, allowing Weirdough to connect with their community authentically, while standing out as a friendly and fun local business.
