01 CONCEPT
A unique and playful personality
We developed a brand concept that captures the playful spirit and vibrant energy of this East London bakery. The identity reflects their approachable, light-hearted nature, mixing fun with spontaneity. As a beloved local hero, their refreshed design celebrates the quality of their artisanal products while showcasing their quirky, friendly charm. This ensures their online presence and community engagement feel authentic and true to who they are.
02 BRAND APPLICATIONS
Playful charm meets artisanal craft
We designed a range of brand applications for Weirdough, including signs, packaging, and quirky social media templates that reflect the bakery’s fun personality. Bold colours and playful design elements capture their friendly and approachable nature while highlighting their dedication to high-quality European food.
social media
03 CREATIVE PRODUCTION
Fun and Flavor in every detail
For Weirdough’s lifestyle shoot, we focused on creating imagery that reflects the warmth, comfort, and artisanal quality of their products. Using earthy tones and muted colours, the visuals echo the high-quality craftsmanship behind their pastries and sourdough. Shot in home settings, the images mirror the experience of enjoying Weirdough’s offerings in a relaxed atmosphere. The result is a series of authentic, inviting visuals that capture the comfort and joy their products bring to customers.
